
We do not coach for a problem to be solved. We coach for a life to be lived.
-James Patterson

Welcome to
Thrive Coaching
and Consulting!
My name is Shannon Waffen,
and I can’t wait to work together.
Let’s get to know each other better.
I worked directly with Shannon over a twelve-year period at American Greetings through 2019, and highly recommend her for any role involving human resources management, coaching, organizational planning, etc. Shannon’s partnership in providing strategic guidance in areas that include department organization and structure, career development, and personnel management were invaluable to me based on the large analytics department I managed. Shannon has extensive experience collaborating across the entire organization and at all levels of management, including working with individual contributor roles. She was always thorough and prompt in any follow-up that I requested, and I considered her one of my key business partners. In addition to Shannon’s HR expertise and professionalism, she has a positive influential attitude that impacted the culture of the company for the better.
— Charlie Spisz, Retired Senior Director - Business Intelligence/Analytics
Shannon is a fantastic partner to collaborate with. Cloudco has benefitted from her expertise and responsiveness, and is someone who everyone within our organization finds extremely easy to communicate with. Her efforts to drive meaningful solutions demonstrate Shannon being as interested in Cloudco's success as we are.
— Jason Staviscak, Controller
Working with Shannon was an absolute pleasure. She is a true professional that has such an amazing positive demeanor. Shannon helped me strive for better opportunities and her mentorship was priceless. If you need dedicated and caring coach, Shannon will not fail you.
— Rich Robinkoff, Lead Consultant
Shannon is an extremely skilled, compassionate and bright career coach and personal venture mentor. She personally helped me through my own career crossroads with her valuable advice, helpful tools, and sunny disposition. I would not hesitate to recommend Shannon’s coaching and consulting for any organization or person seeking to discover their true purpose and best path forward!
— Patty Parobek, Director, Integrated Marketing Strategy
I have had the pleasure of working with Shannon for over 10 years. If I were to describe Shannon in one word it would be POSITIVITY. Not only with her own work ethics but most importantly her dedication to the people she couches and mentors throughout ones organization. Everyone loves working with Shannon when given the opportunity. She treats everyone equally with respect and fairness. She has a special way of connecting with people and helping them apply the BEST solutions to any given work situation. Simply put, I haven't seen anyone do it better than her in my 36 year career. So if you're looking for someone to motivate, mentor and coach people in your organization take a chance on Shannon . You won't be disappointed!
— Mike Nicolay, Director, Creative Inbound Licensing
Shannon's positivity was absolutely infectious! Her door was always open to listen to and help with any HR related issue, or anything work or life related really. No problem was too big or too small, and she was great at proposing solutions and offering encouragement as well. She was also great at connecting / introducing the right people at the right times to get things accomplished.
— Dipali Murphy, Team Lead
I worked with Shannon early in her career. Even back then, she was one of the most positive people I've ever seen. She was extremely creative in her approach to work, and very open to learning and feedback. She coached and helped others in a very constructive, positive manner even before she made coaching her life passion and life mission.
— Karen Moyer, Program Manager & Deployment Manager
It is my pleasure to strongly recommend Shannon Waffen. Shannon has years of experience as a coaching specialist and she is one individual I have worked with who uniquely stands out. During our time together at Key Bank, Shannon displayed great talents in coaching and mentoring. When we first met, I was immediately impressed with her but during the time we worked together, her understanding of diversity and inclusion proved to be outstanding. It’s not just her technical skills that impress me, however. Shannon was a joy to work with because of her amazingly positive attitude. Her expertise in positive psychology were also necessary and valued. I look forward to watching her continued success.
— Mattie Jones, Vice President - Fair & Responsible Banking Officer
When I say I had "the pleasure" of working with Shannon at American Greetings, I am not exaggerating or just using a common introductory line. I always felt better after any interaction that I had with Shannon, who was Manager, then Director of HR when I was Manager/Director at American Greetings. Words that come to mind when I think of Shannon are: Accountable, Authentic, Collaborative, Dedicated, Enthusiastic, Empathetic, Hard-working, Honest, Inspirational, Motivating, Positive, Pleasant, Responsible, Trustworthy... there are more, but I am sure that if you spend some time with her, you'll fill them in for yourself. Anyone who works with Shannon will be better for it!
— Noreen Hernan, Sr Product Manager
I have had the pleasure of working with Shannon at American Greetings. Her positive outlook and practice in psychology was an asset to my team. She excels in coaching and has mentored others within the company at various levels. Her work inclusion was a strength that was relied on by others. Shannon is an asset to all due to her various expansive talents.
— Debbie Glacken, Corporate Loss Prevention Manager
Shannon has been invaluable in navigating my career and coaching me to boldly step into my calling. She is part strategist, part friend, part thought provoker and part cheerleader. I am thankful for her constant optimism and honest feedback as she brings light to my life. She uses the skills she has to bring our clarity of purpose and desire that is often hard to find on your own.
— Megan Gallagher, Executive Director
Shannon works tirelessly as a leader, ensuring everyone has a voice and is included. Her positive attitude and relentless energy inspire everyone who has the pleasure to interact with her. I worked with her on a few projects and she was always willing to help and always with a smile.
— Sue Demeter, Controller
Shannon supported my Marketing Teams at American Greetings with a positive, get it done attitude. Her attention to detail, follow through, and commitment to service was outstanding. She is a creative thinker, very collaborative, and always works toward a positive solution.
—Jeff Binczyk, Chief Marketing Officer
Shannon is an amazing person to have on your team. I had the pleasure of working with Shannon over a number of years as the support for my team as well as on individual initiatives and groups. I was always in awe of Shannon's positive demeanor and ability to influence teams and organizations in positive and productive ways. Shannon is an invaluable asset to any team.
— Julie Cousins, Engineering Coach
